These are non durable goods or products. They stay in better condition for a very short specified time. Hence their sell in quick succession is necessary. Price of such products are relatively low and also profit margin is least. Some exaples of FMCG product selling companies are Coca Cola, Pepsi, Hindustan Unilever, Nestle, Amul, Parle Agro etc. Hindustan Unilever is India's top FMCG product making company with annual turnover exceeding 4.0 Billion Dollar. Second position is held by Colgate - Palmolive with annual turnover more than 17.08 Billion Dollar and third place is occupied by ITC limited which make more than $ 7. billion turnover.
|Fast Moving Consumer Goods||Business Organization||FMCG|
|Financial Management for Consumer Goods||Accounts and Finance||FMCG|
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